LinnStudio vs Durable.
Durable generates a small-business website with AI in minutes, and bundles in a CRM, bookings and AI tools for blog posts and replies to leads. It’s quick. But the site is only as good as your answers, and checking and fixing it is still yours to do.
How Durable works, and what it costs.
Durable is an AI website builder made for small businesses, unlike Lovable, which builds whatever you describe. Its AI writes a first draft of your site in minutes; checking it, fixing it and keeping it up to date is yours to do. Paid plans add your own domain, bookings synced to your calendar, a CRM and bigger allowances for its AI agents, such as blog posts, replies to leads and images.
- £17–£39 a month for Launch or Grow
- Free plan, on a durable.site address with small AI limits
- No cap on customers in its CRM, on paid plans
Durable or LinnStudio? The facts, side by side.
| Do it yourself | Done for you | |
|---|---|---|
| Durable | LinnStudio | |
| Cost | About £17–£39 a month $22–$49, Launch to Grow | £59–£129 a month No build fee |
| Design | Generated from a few answers Generic layouts, easy to spot as AI | Custom and premium Designed around your customers |
| Time you put in | Minutes to a draft, then hours of editing | Under 2 hours One call, then your Content Kit |
| Who writes the copy | AI drafts it, you fix it | We write every page From one call, so it sounds like you |
| PageSpeed guarantee | None | 95+ mobile score For as long as you’re with us |
| SEO and AI search optimisation | SEO tools and ranking reports on paid plans | Set up for you Structured data, speed and clear answers |
| Changes after launch | You do them, within its AI limits | Unlimited, done for you Free, and done within 48 hours |
| Security and updates | Handled by Durable | Included Analytics, Meta pixel and conversions |
| Support | Help centre, and people on paid plans | Direct and personal From the people who built it |
How the numbers were worked out
UK prices, checked in September 2026. Most dollar prices are converted at about $1.26 to the pound.
- Durable
- Launch $22 a month billed yearly ($25 month to month) and Grow $41 ($49), converted at about $1.26 to the pound. The Free plan runs on a durable.site address, with small monthly limits on AI images, chat and blog posts.
- LinnStudio
- £59 or £129 a month, with no build fee. No minimum term. The price includes hosting, security, backups and unlimited changes done for you.
Sources
Why LinnStudio over Durable? Three good reasons.
Generated, or designed.
Durable’s AI builds your site from a few answers, so it tends to look like the other sites it builds. We design yours around your customers, and what you need them to do next.
AI words, or your own.
Durable drafts your pages and blog posts with AI, and checking what it says is up to you. We write every page from one call, so it sounds like you and says what you mean.
Tools to run, or a site looked after.
Durable gives you tools: a CRM, bookings and AI agents to run yourself. We look after your site for you, with unlimited changes: simple ones in minutes, bigger ones within 48 hours.
When Durable is the better choice
- You need a simple site live today, and you’re happy to check and fix what the AI writes.
- You want a website, a simple CRM and bookings in one low-cost subscription.
Switching from Durable is simple. We move it for you.
We rebuild your site and move your content across from Durable for free. Your domain can stay where it’s registered, and your email isn’t affected.
- Free, whoever built your site
- Your old site stays live until the new one is ready
- Your domain stays in your name, never ours: keep it where it is, or we move it to an easier provider
- Your email carries on as normal
- Old page addresses redirected, so Google can follow
Good questions, straight answers.
Something we haven’t covered? Email hello@linnstudio.co.uk and we’ll get back to you within two working days.
Can’t I just make a website with AI?
You can, and in minutes you’ll have something that looks fine. But an AI tool builds what you ask for, so the site is only as good as your instructions. If you don’t know what a good website needs, you can’t ask for it, and you can’t tell when it’s missing. That gap shows in the design, which looks like everyone else’s, and in the marketing, where the words could describe any business. It shows in conversion, with nothing planned to turn a visitor into an enquiry. And it shows in the tech behind it: search set-up, tracking, speed and security are all left for you to work out.
Will people find my site on Google and in AI search?
Every plan is set up for search from day one. That means clear page titles and descriptions, a sitemap, structured data, fast load times and straight answers to the questions your customers ask. It helps Google and AI assistants like ChatGPT and Perplexity understand your business. Business adds local SEO: your Google Business Profile set up and linked, and a page for every service and area you cover. Business Plus goes further, with local SEO and your Google Business Profile managed every month. It’s also an add-on on any plan.
I already have a website. Can you move it?
Yes, free. We move your content from wherever it’s built now, such as Wix, Squarespace or WordPress, and your domain can stay where it is.
See what yours would cost.
Answer a few quick questions to see the plan that fits your business, an outline of your pages and your monthly price.
No payment, no commitment.
The Website Finder shows you
- The plan that fits your business
- An outline of your pages
- Your monthly price
…and lets you book your free kick-off call.
Compare us with the others.
Website builders
AI builders
Other ways to get a website
Still deciding? Just ask.
Send us a message and we’ll get back to you within two working days.